Apparel line restarted in June 2022
“I want people to enjoy fashion more casually and lightly.”
C ' est pas Grave was named with such a wish.
While maintaining the origin of the brand, “playful trad x classy edge ”,
“ Progress regardless of age, race or culture”
Plus “Essence to enjoy sharing with partners”.
We restarted as loungewear without boundaries.
Because we wear favorites that match the times,
To your own master piece that will not fade over time and ...