My hometown is Shizuoka.
I grew up in a place full of nature, the sea, mountains, rivers, and tea plantations.It has a mild climate, delicious food, and laid-back people.I love Shizuoka.
In fact, Hamamatsu, located in the western part of Shizuoka Prefecture (Enshu), has long been a region with a thriving textile industry.During the Edo period (1603-1867), it was one of the leading cotton-producing areas in Japan.
In the neighborhood where I grew up, there was also a silkworm mill. And I remember the sound of the silkworms clattering that I heard every day.
Enshu is famous for cotton and linen textiles. Some weavers use shuttle looms, which are now few and far between, and have a particular craftsmanship.
Today, there are only a few small-scale weavers left, and all of them are facing difficult circumstances. We do not want to see the industry of our beloved hometown lost.By the "ITOCI" brand using fabrics produced in Enshu, we would like to support in our small way.